Telco in 20 Ep #83: Monetizing Network APIs
134 بار بازدید -
6 ماه پیش
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It’s been a year since
It’s been a year since the GSMA announced its Open Gateway initiative and the telco industry is working to figure out how to monetize network APIs to their full advantage. For this episode, I talk with McKinsey & Company Partner Ferry Grijpink about the API economy and what operators need to do to capture revenue and build their strategic position.
Watch now to hear:
-Ferry’s advice for telecoms that want to monetize network APIs [03:18];
-How telcos can leverage established relationships with enterprise customers to attract developers [06:58];
-Ferry’s opinion on whether it’s important for telcos to own the developer relationship [09:22]; and
-The importance of developing valuable use cases for network APIs to accelerate their adoption [13:22].
You can also listen to us on Apple Podcasts (https://podcasts.apple.com/us/podcast..., Spotify (https://open.spotify.com/show/16DSXKM..., or your favorite podcast platform and don't forget to SUBSCRIBE!
ABOUT FERRY GRIJPINK:
Ferry leads the McKinsey Center for Advanced Connectivity within McKinsey & Company’s Technology, Media & Telecommunications Practice, and advises telecommunications companies on strategy, marketing, and operations, including mobile operators that are launching adjacent businesses in areas such as mobile health and money services. He also co-leads McKinsey’s research on deploying and commercializing next-generation infrastructures, such as fiber, mobile broadband, and 5G networks.
LINKS AND RESOURCES:
-Check out these resources from McKinsey & Company:
Navigating the three horizons of 5G business building - https://www.mckinsey.com/industries/t...
What separates B2B GTM outperformers in tech and telecom - https://www.mckinsey.com/industries/t...
-Read more about Whoosh!: https://www.totogi.com/whoosh/
-Sign up for a meeting and demo at MWC24: https://www.totogi.com/event/mobile-w...
-Read more about the GSMA’s Open Gateway initiative: https://www.gsma.com/futurenetworks/g...
-And its DevCon event at MWC24 on February 28: https://www.mwcbarcelona.com/agenda/s...
-Three Brazilian operators—Claro, TIM, and Vivo—just joined Open Gateway, bringing the total to nearly 40 operators on the Open Gateway train: https://www.ccsinsight.com/blog/open-...
-In this video, Ross Ortega, VP product management at Microsoft Azure, weighs in on Open Gateway, Azure Programmable Connectivity Architecture, and the future of network APIs: MWC23 Las Vegas 5G Futures Summit Ses...
-If you build it, they will come worked in the movie Field of Dreams, but I’m not sure it’s going to work for Network APIs. Not even if you had it to Azure and leverage their developer ecosystem. I think for this one, telcos, you’re going to have to do some work: Field of Dreams (5/9) Movie CLIP - Pe...
-Ferry is a return guest on the Telco in 20 podcast. Don’t miss our conversation in episode 45, Drumming up ways to increase ARPU with McKinsey. I still owe him dinner for disrupting his talk! Maybe I’ll catch him in Barcelona: https://www.telcodr.com/insights/ep-4...
-A rare Ferry and DR sighting in the wild! I got the chance to meet Ferry in person for the first time a few months ago at TM Forum in Copenhagen: LinkedIn: ferry-c-grijpink-96a398_mwc2022-api-cpaas-activity-7110181838626664448-toEd
ABOUT THE PODCAST:
The Telco in 20 podcast won a 2023 and 2022 MarComm Award, a 2022 Gold Hermes Award, and was recognized as a Forrester Top 100 Channel Podcast and Feedspot Top 10 Telecom Podcast. If you enjoy the podcast, would you leave us a short review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews!
ABOUT DR:
Danielle Rios Royston (who goes by her initials, DR) is Telecom’s Leading Public Cloud Evangelist and founder and CEO of TelcoDR. She is also the acting CEO of Totogi, the world’s most advanced telco SaaS software company purpose-building products for the public cloud.
CONNECT WITH DR:
-Have an idea for a Telco in 20 podcast guest or topic? Send it in!: https://www.telcodr.com/contact
-Want to sponsor a podcast? Let us know: https://www.telcodr.com/contact
-Follow Telco in 20 on X @TelcoIn20: Twitter: TelcoIn20
-Follow DR on X @TelcoDR: Twitter: TelcoDR
#TelcoDR #DanielleRiosRoyston #FerryGrijpink
Watch now to hear:
-Ferry’s advice for telecoms that want to monetize network APIs [03:18];
-How telcos can leverage established relationships with enterprise customers to attract developers [06:58];
-Ferry’s opinion on whether it’s important for telcos to own the developer relationship [09:22]; and
-The importance of developing valuable use cases for network APIs to accelerate their adoption [13:22].
You can also listen to us on Apple Podcasts (https://podcasts.apple.com/us/podcast..., Spotify (https://open.spotify.com/show/16DSXKM..., or your favorite podcast platform and don't forget to SUBSCRIBE!
ABOUT FERRY GRIJPINK:
Ferry leads the McKinsey Center for Advanced Connectivity within McKinsey & Company’s Technology, Media & Telecommunications Practice, and advises telecommunications companies on strategy, marketing, and operations, including mobile operators that are launching adjacent businesses in areas such as mobile health and money services. He also co-leads McKinsey’s research on deploying and commercializing next-generation infrastructures, such as fiber, mobile broadband, and 5G networks.
LINKS AND RESOURCES:
-Check out these resources from McKinsey & Company:
Navigating the three horizons of 5G business building - https://www.mckinsey.com/industries/t...
What separates B2B GTM outperformers in tech and telecom - https://www.mckinsey.com/industries/t...
-Read more about Whoosh!: https://www.totogi.com/whoosh/
-Sign up for a meeting and demo at MWC24: https://www.totogi.com/event/mobile-w...
-Read more about the GSMA’s Open Gateway initiative: https://www.gsma.com/futurenetworks/g...
-And its DevCon event at MWC24 on February 28: https://www.mwcbarcelona.com/agenda/s...
-Three Brazilian operators—Claro, TIM, and Vivo—just joined Open Gateway, bringing the total to nearly 40 operators on the Open Gateway train: https://www.ccsinsight.com/blog/open-...
-In this video, Ross Ortega, VP product management at Microsoft Azure, weighs in on Open Gateway, Azure Programmable Connectivity Architecture, and the future of network APIs: MWC23 Las Vegas 5G Futures Summit Ses...
-If you build it, they will come worked in the movie Field of Dreams, but I’m not sure it’s going to work for Network APIs. Not even if you had it to Azure and leverage their developer ecosystem. I think for this one, telcos, you’re going to have to do some work: Field of Dreams (5/9) Movie CLIP - Pe...
-Ferry is a return guest on the Telco in 20 podcast. Don’t miss our conversation in episode 45, Drumming up ways to increase ARPU with McKinsey. I still owe him dinner for disrupting his talk! Maybe I’ll catch him in Barcelona: https://www.telcodr.com/insights/ep-4...
-A rare Ferry and DR sighting in the wild! I got the chance to meet Ferry in person for the first time a few months ago at TM Forum in Copenhagen: LinkedIn: ferry-c-grijpink-96a398_mwc2022-api-cpaas-activity-7110181838626664448-toEd
ABOUT THE PODCAST:
The Telco in 20 podcast won a 2023 and 2022 MarComm Award, a 2022 Gold Hermes Award, and was recognized as a Forrester Top 100 Channel Podcast and Feedspot Top 10 Telecom Podcast. If you enjoy the podcast, would you leave us a short review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews!
ABOUT DR:
Danielle Rios Royston (who goes by her initials, DR) is Telecom’s Leading Public Cloud Evangelist and founder and CEO of TelcoDR. She is also the acting CEO of Totogi, the world’s most advanced telco SaaS software company purpose-building products for the public cloud.
CONNECT WITH DR:
-Have an idea for a Telco in 20 podcast guest or topic? Send it in!: https://www.telcodr.com/contact
-Want to sponsor a podcast? Let us know: https://www.telcodr.com/contact
-Follow Telco in 20 on X @TelcoIn20: Twitter: TelcoIn20
-Follow DR on X @TelcoDR: Twitter: TelcoDR
#TelcoDR #DanielleRiosRoyston #FerryGrijpink
6 ماه پیش
در تاریخ 1402/11/03 منتشر شده
است.
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