Part 1: What Is A Brand Ambassador? - The Ultimate Guide to Brand Ambassador Marketing

CrewFire
CrewFire
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In this video, I break down the basics of brand ambassadors:

- What is a brand ambassador?
- What do brand ambassadors do?
- Examples of brand ambassadors.
- Benefits of brand ambassadors.

In short, a brand ambassador a group of passionate people who promote and market an event, product, etc… Working a combination of both online and offline tactics, brand ambassadors help get the word out on a much more personal and direct level.

What do brand ambassadors do?
- Promoting products and services
- Affiliates (Uber)
- Sampling and product demos (Red Bull)
- Hanging posters and other promotions materials around town
- Posting and sharing stickers with friends
- Inviting Facebook friends to events, and to like Fan Pages
- Sharing links and event fliers on Facebook and Twitter

Examples of brand ambassadors:
- Street Team programs
- Red Bull Wings Team
- Uber Brand Ambassadors
- Kiss Army
- The Flock

Benefits of brand ambassadors?
- Increased marketing outreach
- Give your fans, supporters, and audience an opportunity to participate
- Extremely targeted demographics
- Marketing experience
9 سال پیش در تاریخ 1394/02/20 منتشر شده است.
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