How Social Marketing Theory has managed communication around Covid-19

Birmingham Newman University
Birmingham Newman University
2.7 هزار بار بازدید - 4 سال پیش - Social Marketing has adapted the
Social Marketing has adapted the commercial marketing mix to focus on social issues, such as public health, rather than profit making. This mini-lectures explores how this adapted marketing mix can be applied to how policy makers have approached communicating about the Covid-19 pandemic.

For more information about our Business courses please visit newman.ac.uk/business
4 سال پیش در تاریخ 1399/09/25 منتشر شده است.
2,788 بـار بازدید شده
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