Extended Marketing Mix 7Ps | Apple v Poundland, what's the difference?

The Extended Marketing Mix contains 7Ps and is used by businesses to influence customer buying behaviour.
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This video investigates the key differences between Apple and Poundland, providing you with the basic fundamentals of this topic area. The video is aimed primarily at students studying GCSE, A Level or BTEC Business. However, it should be useful and generic across all programmes of business Studies.

Here is a link to a free resource download for you to apply your knowledge of the Extended Marketing Mix: https://www.tes.com/teaching-resource...

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