The 4 Types of Consumer Buying Behavior | Henry Assael Model Explained
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There are 4 types of
There are 4 types of buying decision behavior: Complex, dissonance-reducing, habitual, and variety-seeking buying behavior. The model was designed by Henry Assael. The differences are made through the required involvement of the consumer and the differences between brands. The buying decision behavior is only one topic of the main chapter 5 in Principles of marketing, consumer buying behavior.
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Timestamps:
00:00 Intro
3:13 Diagram Behavior Types
3:35 Complex Buying Behavior
5:06 Dissonance-Reducing Buying Behavior
7:42 Habitual Buying Behavior
8:19 Variety Seeking Buying Behavior
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The Buying Decision Behavior - Video Summary
● Buying behavior may vary greatly across different types of products and buying decisions
● The differences between the behavior types depend on the involvement of the consumer and the differences between brands
● There are 4 different types of buying behavior: Complex buying behavior, Dissonance-reducing buying behavior, Habitual buying behavior, variety-seeking buying behavior
Mentioned Videos:
The Marketing Process: The Marketing Process 5 Steps Marketi...
Business Buyer Behavior: Business Buyer Behavior Explained
The Factors Affecting the Buying behavior: 5 Factors Affecting/Influencing Consu...
Consumer Buying Behavior:
The Buyer's decision process:
More Marketing Videos: Marketing Basics
More Corporate Communication Videos: Communication (PR) Basics
#buyingdecisionbehavior #marketing #consumerbuyingbehavior #consumerbehavior #typesconsumerbuyingbehavior
-- RESOURCES --
► Business Plan Template: https://payhip.com/b/9MkEg
► Business Dictionary: https://payhip.com/b/zLfx0
Buy me a Coffee to Support my Next Video
https://www.buymeacoffee.com/keepupedu
Timestamps:
00:00 Intro
3:13 Diagram Behavior Types
3:35 Complex Buying Behavior
5:06 Dissonance-Reducing Buying Behavior
7:42 Habitual Buying Behavior
8:19 Variety Seeking Buying Behavior
-- SUBSCRIBE --
Subscribe:@keepupeducational
The Buying Decision Behavior - Video Summary
● Buying behavior may vary greatly across different types of products and buying decisions
● The differences between the behavior types depend on the involvement of the consumer and the differences between brands
● There are 4 different types of buying behavior: Complex buying behavior, Dissonance-reducing buying behavior, Habitual buying behavior, variety-seeking buying behavior
Mentioned Videos:
The Marketing Process: The Marketing Process 5 Steps Marketi...
Business Buyer Behavior: Business Buyer Behavior Explained
The Factors Affecting the Buying behavior: 5 Factors Affecting/Influencing Consu...
Consumer Buying Behavior:
The Buyer's decision process:
More Marketing Videos: Marketing Basics
More Corporate Communication Videos: Communication (PR) Basics
#buyingdecisionbehavior #marketing #consumerbuyingbehavior #consumerbehavior #typesconsumerbuyingbehavior
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