Jobs to be Done | 11:FS Explores
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5 سال پیش
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Jobs to be Done framework
Jobs to be Done framework is a way of speaking to customers without directly asking them what they want. This research methodology focuses less on the user, role, or persona - and more on the context in which the situation or job arises. It breaks through the noise and reveals the progress that customers truly want to make in their lives. By demonstrating why customers hire products or services, and the outcomes that they're looking to achieve, businesses can identify the perfect solution space for their product to launch within.
Think about your proposition:
✔️Does it help the customer make progress?
✔️Is it creating operational efficiencies?
✔️Is it opening up new revenue streams?
JTBD creates products that tick all the boxes, by getting to the root of what customers truly care about. It's with that mindset shift that you can build truly digital propositions.
At 11:FS, we help clients turn their preconceptions upside-down by taking them through the Jobs to be Done process. Find out more about our capabilities at 11fs.com/digital-financial-services/fintech-market… 💡
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📖Read more on #JTBD: 11fs.com/blog/venture-building-jobs-to-be-done
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