The 6 Unexpected Ways Storytelling Will Transform Your Marketing
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2 ماه پیش
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TL;DR? Want to create effective
TL;DR? Want to create effective marketing the easy way? Get my FREE guide: Storytelling Mad Libs For Entrepreneurs! ⤵
😊 FREE Storytelling Guide @ thecopywhisperer.com/storytelling
As entrepreneurs, we’re always facing the issue of getting your ideal customers to trust you, to like you, to feel confident that you (better than anyone else) can actually help…
The challenge is, if you come right out and say that directly, that’s when you start to sound salesy or come off as inauthentic.
However - if you use stories to strategically illustrate that you are the best option for your customer… that's when selling gets a whole lot easier.
For me personally — even though I made the video — I'm STILL shocked at how well a story can convince me to do something I wasn’t planning to do...
Whether that’s working with someone I wasn’t gonna work with…
Buying something I had no intention of buying…
Or adopting new thoughts or beliefs that I wasn’t previously questioning...
A few weeks ago, I started working with this new trainer and this woman is so good at telling strategic stories to help me believe she can help me.
She’s so good in fact, that I ended up buying five more sessions with her when I was only planning on buying one. (let that sink in!)
Not only is she good at telling stories — she’s particularly good at knowing which stories to tell.
In our first session, she told stories that let me see how qualified she was, stories that let me see that she's helped a lot of people, and not just random people, people just like ME with the problem I was having.
She told me stories that gave me the hope and confidence I needed to believe she could actually help me.
At no point in our first session did she explicitly say, “you can trust me” or “I’m the best person for you”. Instead she told me stories that Illustrated all those points and more.
In today’s video, I’m gonna break down the 6 unexpected reasons why storytelling is THE Number One Skill entrepreneurs should be learning in 2024!
What's included:
00:00 Introduction
02:51 Reason 1 Don't need more information to buy
04:49 Reason 2 You're not the only person offering this product
06:40 Reason 3 No one remembers you
08:51 Reason 4 Value is no longer valuable
11:00 Reason 5 We don't learn through words
12:47 Reason 6 AI is coming
That's what today's video is all about!
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AND if you are ready to dive deeper into all things branding, storytelling, and humor...Check out my online course, Marketing For Humans at thecopywhisperer.co
2 ماه پیش
در تاریخ 1403/04/27 منتشر شده
است.
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