#SmartPLS4 Series 13 - How to Report Measurement Model Results with Multiple LOCs?

The session focuses on how to assess the measurement model output to check Reliability and Construct Validity.

Measurement Model assessment is the first step in the structural equation modelling. As part of Measurement Model Assessment the Construct Reliability is evaluated through Cronbach's Alpha and Composite Reliability. Construct validity is checked through Convergent Validity and Discriminant Validity (Fornell & Larcker Criterion, Cross Loadings, and Heterotrait-Monotrait Ratio).

Previous Session (How to Interpret Measurement Model Output - PLS Algorithm):
#SmartPLS4 Series 12 - How to Interpr...

Complete SmartPLS4 Playlist:
SmartPLS4

How to Check Reliability in #SmartPLS4: #SmartPLS4 Series 7.2 -  Concept and ...
Basic Concept of Convergent and Discriminant Validity: #SmartPLS4 Series 6 - Basic Concepts ...
How to Check Convergent Validity: #SmartPLS4 Series 8 - How to Assess C...
How to Check Discriminant Validity: #SmartPLS4 Series 9 - How to Test Dis...

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