Ruffles® Deep in Thought | 0:15

Late last year, Ruffles® in partnership with LeBron James introduced a new era of the Own Your Ridges™ platform with the “Ruffles D.N.A.” campaign. Ruffles®, a brand famous for the ridges on its chips, has been on a mission to inspire fans across the nation to unapologetically own what makes them unique – their "ridges."

Ruffles® and James are deepening what it means to Own Your Ridges™ by inspiring America to embrace life's obstacles because each person's journey to achieving their goals is what makes them and their story unique. Now Ruffles® and LeBron James are back for the release of the newest Ruffles® flavor: Flamin’ Hot® Cheddar & Sour Cream. Learn more at https://bit.ly/3HePuNY.