What is Distribution Channel | Types of Distribution Channel | Distribution Channel explained
19.9 هزار بار بازدید -
3 سال پیش
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From this video you will
From this video you will learn What is Distribution Channel & how it works, Types of Distribution Channel, Advantages of Direct Channel, Disadvantages of Direct Channel Advantages of indirect Channel, Disadvantages of indirect Channel for beginners in english.
Distribution Channel:
A distribution channel is the flow or a network that a good or service follows from production or manufacturing until it reaches the final consumer or buyer. The distribution channels are part of a downstream supply chain which is oriented towards reaching out the ultimate consumer.
Types of Distribution Channel:
- Direct
- Indirect
Direct:
When the distribution channel is “direct”, the manufacturer is selling the goods or services directly to the consumers or the end users without a middleman also known as intermediaries.
For example : Goods sold under the traditional brick and mortar stores are part of the direct channel.
Advantages of Direct Channel:
- Eliminates Intermediary expenses
- Increases direct customer contact
- Provides more control
- Higher profit margins
- collect valuable marketing data
Disadvantages of Direct Channel:
- warehouse management
- time consuming and costly
- distribution channel options
Indirect:
When the distribution channel is “indirect”, the product changes hands several times between the intermediaries before reaching the end user or the consumer.
There are 3 different types of indirect channels:
One level channel
Two level channel
Three level channel
Advantages if indirect Channel:
- Share shipping and the storage costs.
- It makes easier for customers to find the products.
- Benefit from the third party’s experience, infrastructure and salesforce
- Faster expansion
Disadvantages of indirect Channel:
- distance it creates between the manufacturer and the customer
- establish brand loyalty
- decreases the profit margin
Making the right choice:
Distribution channels may vary depending on the particular manufacturer’s product type and their sales targets.
• Market characteristics
• Product characteristics
• Competitor characteristic
• Company characteristics
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Distribution Channel:
A distribution channel is the flow or a network that a good or service follows from production or manufacturing until it reaches the final consumer or buyer. The distribution channels are part of a downstream supply chain which is oriented towards reaching out the ultimate consumer.
Types of Distribution Channel:
- Direct
- Indirect
Direct:
When the distribution channel is “direct”, the manufacturer is selling the goods or services directly to the consumers or the end users without a middleman also known as intermediaries.
For example : Goods sold under the traditional brick and mortar stores are part of the direct channel.
Advantages of Direct Channel:
- Eliminates Intermediary expenses
- Increases direct customer contact
- Provides more control
- Higher profit margins
- collect valuable marketing data
Disadvantages of Direct Channel:
- warehouse management
- time consuming and costly
- distribution channel options
Indirect:
When the distribution channel is “indirect”, the product changes hands several times between the intermediaries before reaching the end user or the consumer.
There are 3 different types of indirect channels:
One level channel
Two level channel
Three level channel
Advantages if indirect Channel:
- Share shipping and the storage costs.
- It makes easier for customers to find the products.
- Benefit from the third party’s experience, infrastructure and salesforce
- Faster expansion
Disadvantages of indirect Channel:
- distance it creates between the manufacturer and the customer
- establish brand loyalty
- decreases the profit margin
Making the right choice:
Distribution channels may vary depending on the particular manufacturer’s product type and their sales targets.
• Market characteristics
• Product characteristics
• Competitor characteristic
• Company characteristics
-----------------------------------------------------
#DistributionChannel, #TypesofDistributionChannel, #Simplyinfo,
-----------------------------------------------------
Music: Ukulele - Bensound
https://www.bensound.com
----------------------------------------------------
.......
Our Mantra:
Information is Opportunity.
Knowledge is Power.
Be Informed - Be Powerful!
SUPPORT US:
SUBSCRIBE / LIKE / SHARE / COMMENT :)
Subscribe Link: https://goo.gl/qbyzFb
.......
CONNECT US:
Website: http://www.simplyinfo.net
Facebook: Facebook: SimplyInfo.net
Twitter: Twitter: SimplyInfo9
YouTube: simplyinfo9
Slideshare: https://www.slideshare.net/SimplyInfo9
Pinterest: Pinterest: SimplyInfo9
Instagram: Instagram: simplyinfo9
YouTube Subscribe Link: https://goo.gl/qbyzFb
.......
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Games & Sports: https://goo.gl/uTXRWB
Jobs & Career Info: https://goo.gl/cbCDXy
Business Management: https://goo.gl/1sDjfW
Information Technology: https://goo.gl/nWYpK8
Physics Concepts: https://goo.gl/FnLmes
Education & Learning: https://goo.gl/54TR8A
Filmmaking Concepts: https://goo.gl/RQL5qn
Psychology Concepts: https://goo.gl/oYNNKA
Indian Law Concepts: https://goo.gl/m98pWn
Economics Concepts: https://goo.gl/yymX98
.......
About Simplyinfo.net:
We provide the best info bytes videos in a very simple and effective way to learn, to revise and to master micro-content information. We simplify information in a wide variety of categories.
PLEASE SUBSCRIBE to the channel for support.
For any kind of courses / tutorials - Ask in the Comments.
Visit our website: http://simplyinfo.net/ for all kinds of Courses and Info Videos.
Contact Us: [email protected]
Be Blessed with Love, Health & Happiness.
Cheers & Have Fun :)
Team SimplyInfo.net
P.S. CLICK BELOW LINK TO SUBSCRIBE FOR UPDATES.
SUBSCRIBE LINK: https://goo.gl/qbyzFb
3 سال پیش
در تاریخ 1400/07/28 منتشر شده
است.
19,947
بـار بازدید شده