The Fall and Rise of SKIMS by Kim Kardashian
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SKIMS is arguably the best Kardashian / Jenner brand we have seen to date, but that really doesn't have all to much to do with Kim's input and has far more to do with traditional methods of marketing implemented by Emma and Jens Grede who are the masterminds behind the company. Kim of course had a massive role in the company, but without the Grede's, the company would not still be with us today
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