Rahul Kaushal, Head eCommerce, Casio India

Highlighting the e-commerce landscape's shift from discount-driven to convenience-driven shopping, accelerated by the pandemic. Quick commerce, especially in groceries, has surged, now comprising nearly 50% of sales. E-commerce platforms' personalized capabilities have improved customer experiences, streamlining product discovery. He emphasized the growing significance of social commerce, transitioning from awareness to a major sales channel, expected to grow three times faster than traditional e-commerce.