Pizza Marketing Tip - Restaurant Marketing Idea #restaurantsales
29.2 هزار بار بازدید -
5 سال پیش
-
In this pizza marketing tip,
In this pizza marketing tip, learn how to make more money selling less pizza, what the national pizza chains never put on their pizza advertising and how to amplify your sizes and portions on your menu so people spend more and order more.
💲 Want customers to spend more? Check out Pricing Secrets: https://bit.ly/3TqBZBb
Thank you for watching this video. Please share and comment. I read comments so please chime in and tell me what topics you'd like to learn more about.
_
About Pizza Marketing TIp...
When I bought my pizzeria, I inherited two pizza sizes. The 12-inch and the 16-inch. It was a small and a large. It didn't take me long to figure out my large was bigger than most other pizzerias. The chains had a 14-inch large. My 12-inch was what other chains called a medium. So I was selling more pizza for the same price as the chains and making less money. I made some changes to make them match up with the national chain sizes - no more trying to explain that my pizzas were bigger than others. While I was shrinking the size of the pizza, I was keeping prices the same. I lowered my food cost on the large pizza by 30 percent.
That's the first pizza marketing tip in this video. The second is a review of national pizza chain advertising to show you that no one ever advertises a small item. It sounds too small. They offer deals on their mediums and larges. They also avoid using inches in their ads. They've tested it and it's worth adopting in your pizza restaurant and pizza menu.
When it comes to amplifying the words on your menu to get your customers to feel like they're getting more for their money. Restaurants don't use ounces and inches. They use pounds and feet. A quarter-pounder hamburger, a foot-long sandwich, a half-pound pasta salad.
Amplifying the sizes and portions on your menu costs you nothing, but it gives your customer permission to spend more money because they are clearly getting more for their money - because you've used AMPLIFIED words to describe what they're getting.
_
👉 Learn More About Kamron: www.kamronkarington.com/
Kamron bought a rundown, nearly bankrupt pizzeria while on a phone call to get tickets to the Rolling Stones (huh?).
Overwhelmed by dumb employees, failing equipment, and flatlined sales, he decided to sell the place and get out. But, after a night sleeping on top of the walk-in cooler, he woke up with an “a-ha” idea that changed everything.
Sales more than doubled from $12,000 a month to $28,000 in just 30 days. Three years later, sales hit a staggering $149,000 a month. That's more than 1,000% higher than when he started.
Kamron published the 400+ page Black Book Restaurant & Pizzeria Marketing Guide detailing every ad, promotion, and up-selling phrase that drove the explosive growth. The Black Book sold out on every continent except Antarctica at $600 a copy.
His marketing articles have been featured in Pizza Today, PMQ, Restaurant Startup & Growth, and Nation’s Restaurant News. His marketing seminars pulled the most massive crowds Pizza Expo has ever seen.
Kamron founded Repeat Returns in 2008 with the goal of providing an all-in-one, done-for-you marketing platform to help restaurant and pizzeria owners make the transition from hand-crank marketing to data-driven, fully automated smart marketing.
Today the Repeat Returns platform is growing sales for high-volume independents, multi-unit and franchise operators nationwide. It’s been recommended by the largest food distributors on the planet to over 400,000+ accounts.
5 سال پیش
در تاریخ 1398/06/05 منتشر شده
است.
29,247
بـار بازدید شده