NIKE's Unusual Business Strategy to to Market itself & make Billions? (Business STRATEGY Case Study)
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Video Introduction:
Nike is one of the greatest brands in the world. Time and again Nike has established new benchmarks with its iconic marketing campaigns! But on the 3rd of September 2018, Nike aired a campaign that literally broke the internet in the wrong way! This ad became so controversial that President Donald Trump himself put out a tweet bashing Nike for their commercial, People started burning Nike shoes and what followed next was a series of catastrophes with # boycottnike trending on Twitter!
On top of this, the media started covering all this drama which again led to a ton of bad publicity! But despite all this, Nike sales instead of going down shot up! How? Let’s understand this in this video.
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#thinkschool #Nike #Nikecasestudy #nikemarketing Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
Video Introduction:
Nike is one of the greatest brands in the world. Time and again Nike has established new benchmarks with its iconic marketing campaigns! But on the 3rd of September 2018, Nike aired a campaign that literally broke the internet in the wrong way! This ad became so controversial that President Donald Trump himself put out a tweet bashing Nike for their commercial, People started burning Nike shoes and what followed next was a series of catastrophes with # boycottnike trending on Twitter!
On top of this, the media started covering all this drama which again led to a ton of bad publicity! But despite all this, Nike sales instead of going down shot up! How? Let’s understand this in this video.
Check out Think School's Online courses:
1. Learn how to communicate ideas like us: https://communication.thethinkschool....
2. Land your dream jobs: https://linkedinmasterclass.thethinks...
3. Create a Perfect Resume in less than 90 minutes: https://www.thethinkschool.in/resume-...
Want to buy the equipment we use?
1. Our Laptop: https://amzn.to/3z66odv
2. Our Mic: https://amzn.to/3liQQyi
3. Camera Stand: https://amzn.to/3z8l3ov
4. Mobile holder for stand: https://amzn.to/3xgCF25
5. Laptop: https://amzn.to/3gMYXRi
To support our work you can donate here: https://www.instamojo.com/@thinkschool
Thumbnail by [email protected]
#thinkschool #Nike #Nikecasestudy #nikemarketing Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
3 سال پیش
در تاریخ 1400/07/27 منتشر شده
است.
286,584
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