2025 Genesis GV70 Midsize SUV First Look: Super-Size My Screen?

2024 Genesis G90 First Drive: Still Taking the Fight to Mercedes Korean luxury brand refreshes its flagship to keep the pressure on its German rival. You need a certain chutzpah to take on the Mercedes-Benz S-Class on its home turf. But, as we've seen with vehicles like the Hyundai Ioniq 6 and the Kia EV9, Hyundai Motor Company doesn't lack confidence. So, the decision to launch its updated 2024 Genesis G90 sedan—the flagship of its high-style luxury brand—in Germany and Switzerland perhaps shouldn't come as a surprise. We like the Genesis G90—a lot. Its sparkling, sophisticated design and customer-focused luxury technology helped make it our 2023 Car of the Year. "I believe it to be the best luxury car on the market, regardless of price," longtime guest judge Chris Theodore said. "Does this rewrite the executive limo rulebook?" associate editor Billy Rehbock asked. "It does."