How Energizer Stole the Duracell Bunny
151.5 هزار بار بازدید -
4 سال پیش
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Today we will tell you
Today we will tell you the interesting story of the Energizer Bunny vs Duracell Bunny. It´s an interesting story in which two of the largest and most prestigious battery brands in the world have a pink bunny as a mascot in their funny commercials.
It's funny, right?
On the one hand, we have the Duracell Bunny, born with it first commercial in 1973 with the famous drumming bunny. Is a pink rabbit that runs, exercises and walks non-stop challenging other pets and proving that “No other battery looks like it”.
On the other hand, we have the Energizer Bunny which first commercial was aired in 1988 and it was a parody of the Duracell first commercial. With his characteristic drum and flip-flops, is identified by many as the icon of the brand in the United States, and “Keeps going and going”. No battery lasts longer than Energizer says these commercials.
In addition, the fight for the advertising rabbits has been going on for several decades (since 80´s and 90´s) across the world. Even going to court over the fierce battle between Energizer vs Duracell over the image of their bunnies in TV commercials and product packaging.
But why did this happen? Why do both Duracell and Energizer have the same bunny in their commercials or adverts?
It can't be a coincidence, right?
In this video we will tell you which of these battery brands was the first to use the bunny to sell their products, for what reasons both use it and we will also explain how the battle between Duracell vs Energizer for this pink bunny has been going on for more than 30 years. and it seems to have no end.
It's funny, right?
On the one hand, we have the Duracell Bunny, born with it first commercial in 1973 with the famous drumming bunny. Is a pink rabbit that runs, exercises and walks non-stop challenging other pets and proving that “No other battery looks like it”.
On the other hand, we have the Energizer Bunny which first commercial was aired in 1988 and it was a parody of the Duracell first commercial. With his characteristic drum and flip-flops, is identified by many as the icon of the brand in the United States, and “Keeps going and going”. No battery lasts longer than Energizer says these commercials.
In addition, the fight for the advertising rabbits has been going on for several decades (since 80´s and 90´s) across the world. Even going to court over the fierce battle between Energizer vs Duracell over the image of their bunnies in TV commercials and product packaging.
But why did this happen? Why do both Duracell and Energizer have the same bunny in their commercials or adverts?
It can't be a coincidence, right?
In this video we will tell you which of these battery brands was the first to use the bunny to sell their products, for what reasons both use it and we will also explain how the battle between Duracell vs Energizer for this pink bunny has been going on for more than 30 years. and it seems to have no end.
4 سال پیش
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