Old Money Is The Stupidest Trend…Or Is It?

Old money, stealth wealth, quiet luxury. Dressing rich is making people roll their eyes right now, but is there anything we can learn about people's refreshed desire for trend-immune, high-quality clothing with minimal branding or logos?

Ft. brands like Loro Piana, Brunello Cucuinelli and Celine to create luxury looks repopularised by Succession and TikTok content.

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