Korea's daily, multi-step skincare routine for men

Male grooming is a billion-dollar industry in South Korea. And David Yi wants to bring Korea's daily, multi-step skincare routines to American men.

Quartz is a digital news outlet dedicated to telling stories at the intersection of the important and the interesting. Visit us at https://qz.com/ to read more.

Become a member of Quartz, your exclusive guide to the global economy: http://bit.ly/2E7e7jB

• #howto_style
• #very_good_light
• #mens_beauty
• #makeup_art
• #skin_care
• #makeup_vlogger
• #sheet_mask
• #korean_beauty
• #k_beauty
• #kbeauty
• #male_grooming
• #male_skin_care
• #essence
• #moistrurizer
• #david_yi
• #oil_cleanse
• #double_cleanse
• #spf_lotion
• #night_cream
• #toner
• #beauty_routine
• #beauty_tips
• #skin_care_tips
• #masculinity
• #gender
• #identity
• #redefine_masculinity