Why We Drop A Ball On New Year's Eve

The dropping of the New Year's Eve ball in Times Square has been a tradition for over 100 years. We spoke with the agent for the ball itself, Jeffrey Straus, and climbed to the top of One Times Square to find out why millions join together on December 31st to watch a lighted ball drop down a pole.

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Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.

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