Intro to Opportunity Hunting 1/4 | Innovation eLearning
1.3 هزار بار بازدید -
3 سال پیش
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Innovation and strategic advantage hinge
Innovation and strategic advantage hinge on the ability to anticipate trends and identify the next big thing. By casting a wide net and clustering ideas, you can filter through chaos to identify patterns of opportunity.
The full course is available at: https://www.trendhunter.com/emodule/i...
We're going to dive into opportunity hunting during times of chaos, crisis, recession and rapid change, recalling back some of our earlier lessons. You have more paths of opportunity than you think each of us could be playing at another level, which might even mean a new product, a service or just a different way of doing things. In today's set of lessons, the question for you is will you identify and find your optimal path?
Compared to all the different work that we do. This is our absolute sweet spot. Try and enter is now done 10,000 custom trend reports for 700 different brands, and I'm going to walk you through the learnings that we have come up with the methodologies that we've had from using our 3 billion view half-a-million idea playground to identify clusters of opportunity in any market, in any company, any organization when it comes to identifying opportunity and chaos. There's really three different things you need to be good at which we're going to talk about today. You need to reset your expectations, have a tactic or toolkit for actually hunting new ideas, and then you need a system for filtering through those ideas to find clusters of opportunity. We're going a step through each of these.
The first one being how to reset your expectations to be more open to possibility. My favorite interview question that I’ve posed hundreds and hundreds of times to all sorts of people, from CEOs to billionaires to creatives to artists, is very simply “where do you find new ideas?”. And I remember one of my very first interviews was with a designer from Ferrari, and I asked him, Where do you find new ideas? He told me he spends half of his time designing female fashion. Handbags and temples for dogs, he told me there was no way he could be on the cutting edge of automobile design for Ferrari. Probably the most macho type and category of car you can think of. If he wasn't also on the cutting edge of fashion, he told me a quote that stuck with me for more than a decade now, which is that you need to be more open to the complete possibility of what could be.
And that speaks to the importance of resetting when it comes to identifying opportunity in chaos. And interestingly, an observation that I've come up with after probably 1000 plus interviews at 15 years of running Trend Hunter since I first started it is that for great innovators in almost all category, the acts of resetting your expectations are so often very similar to the act of hunting for inspiration.
So getting to the answers to this very favorite question of mine. Let me show you how a variety of people have posed insight for me on where do you find new ideas for Stephanie Mehta, the editor in chief of Fast Company. She explains that you need to study the ecosystem of the idea. She said businesses are part of an ecosystem that includes more than just their shareholders. They're part of communities.
At IKEA. Maria Curlin, one of our clients and friends from Future Festival, told us trend safaris. Basically finding ways to experience other industries and cultures is how she resets and gets inspiration.
When I interviewed the co-founder of Quicksilver, Shahin Sadeghi, he explained that you need to look for subcultures the antithesis of mainstream, which he also refers to as subcultures of cool.
Lisa Terreno at Pepsi described you need a full perceptual map of the industry and that instead of just looking at her competitors CPG products, she and her team will look at restaurants, bars, food trucks to try and think of everything related to the entire product cycle of what it is that she's creating.
So a couple of other quotes and sort of anecdotes that we've received from different clients include: talk to strange people, consume pop culture, socialize and connect rebel care, form an ideology. Share ideas. Read newsletters. Go on shop alongs with your customers. Teach. Study what others are doing. Survey. Ask questions. Hunt for cool. Hang with your customers. Reset expectations. Build a hunting toolkit. Or Shameless plug at the end. Visit Trend Hunter. But here's my point in giving you such a big list.
Inspiration is actually everywhere, and we can get inspired by how other people pursue their inspiration. Sort of matter. But the trick? The important part we're going to discuss today is how do you filter through all that noise? To identify the inspiration that's right for you?
The full course is available at: https://www.trendhunter.com/emodule/i...
We're going to dive into opportunity hunting during times of chaos, crisis, recession and rapid change, recalling back some of our earlier lessons. You have more paths of opportunity than you think each of us could be playing at another level, which might even mean a new product, a service or just a different way of doing things. In today's set of lessons, the question for you is will you identify and find your optimal path?
Compared to all the different work that we do. This is our absolute sweet spot. Try and enter is now done 10,000 custom trend reports for 700 different brands, and I'm going to walk you through the learnings that we have come up with the methodologies that we've had from using our 3 billion view half-a-million idea playground to identify clusters of opportunity in any market, in any company, any organization when it comes to identifying opportunity and chaos. There's really three different things you need to be good at which we're going to talk about today. You need to reset your expectations, have a tactic or toolkit for actually hunting new ideas, and then you need a system for filtering through those ideas to find clusters of opportunity. We're going a step through each of these.
The first one being how to reset your expectations to be more open to possibility. My favorite interview question that I’ve posed hundreds and hundreds of times to all sorts of people, from CEOs to billionaires to creatives to artists, is very simply “where do you find new ideas?”. And I remember one of my very first interviews was with a designer from Ferrari, and I asked him, Where do you find new ideas? He told me he spends half of his time designing female fashion. Handbags and temples for dogs, he told me there was no way he could be on the cutting edge of automobile design for Ferrari. Probably the most macho type and category of car you can think of. If he wasn't also on the cutting edge of fashion, he told me a quote that stuck with me for more than a decade now, which is that you need to be more open to the complete possibility of what could be.
And that speaks to the importance of resetting when it comes to identifying opportunity in chaos. And interestingly, an observation that I've come up with after probably 1000 plus interviews at 15 years of running Trend Hunter since I first started it is that for great innovators in almost all category, the acts of resetting your expectations are so often very similar to the act of hunting for inspiration.
So getting to the answers to this very favorite question of mine. Let me show you how a variety of people have posed insight for me on where do you find new ideas for Stephanie Mehta, the editor in chief of Fast Company. She explains that you need to study the ecosystem of the idea. She said businesses are part of an ecosystem that includes more than just their shareholders. They're part of communities.
At IKEA. Maria Curlin, one of our clients and friends from Future Festival, told us trend safaris. Basically finding ways to experience other industries and cultures is how she resets and gets inspiration.
When I interviewed the co-founder of Quicksilver, Shahin Sadeghi, he explained that you need to look for subcultures the antithesis of mainstream, which he also refers to as subcultures of cool.
Lisa Terreno at Pepsi described you need a full perceptual map of the industry and that instead of just looking at her competitors CPG products, she and her team will look at restaurants, bars, food trucks to try and think of everything related to the entire product cycle of what it is that she's creating.
So a couple of other quotes and sort of anecdotes that we've received from different clients include: talk to strange people, consume pop culture, socialize and connect rebel care, form an ideology. Share ideas. Read newsletters. Go on shop alongs with your customers. Teach. Study what others are doing. Survey. Ask questions. Hunt for cool. Hang with your customers. Reset expectations. Build a hunting toolkit. Or Shameless plug at the end. Visit Trend Hunter. But here's my point in giving you such a big list.
Inspiration is actually everywhere, and we can get inspired by how other people pursue their inspiration. Sort of matter. But the trick? The important part we're going to discuss today is how do you filter through all that noise? To identify the inspiration that's right for you?
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