How early adopters shape tech

Early adopters are the gatekeepers of new technology and innovation – the “influencers” who set trends. But, is the tech industry too concerned with their specific tastes, and are the innovation needs of the rest of us being ignored?

SOURCES & FURTHER READING

Geoffrey Moore’s Crossing the Chasm
https://www.harpercollins.com/9780062...

Pew data on early adopters
http://www.pewresearch.org/fact-tank/...

Who are early adopters? (Academic literature review) https://www.researchgate.net/publicat...

JP Eggers on focusing on the customers you want
https://hbr.org/2015/06/focus-on-the-...

Rita McGrath on pace of tech adoption
https://hbr.org/2013/11/the-pace-of-t...

Price of tech goes down over time
https://humanprogress.org/article.php...

CREDITS
Writer: Louis Foglia
Editor: m.cho
Researcher: Dushyant Naresh
Supervising Producer: Allison Brown

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