Big Bad Brougham Mobile: The Lincoln Continental Mark III

A classic car connaisseur talks about the car that saved Lincoln. After decades of struggling and getting beat up by Cadillac, Lincoln decided enough is enough. They struck back with the 1969 Continental Mark III, a luxurious personal luxury car that changed the American car industry once and for all. Suddenly, 60s straightline modernist design was out, and 70s retro brougham styling was in!

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