Ultimate diamond buying guide. 4Cs with The Jewellery Editor and Graff Diamonds

The ultimate diamond buying guide, explaining the famous 4Cs: carat, cut, colour and clarity, by industry expert, Maria Doulton.The 4Cs are always referred to when understanding diamonds. Whether you're researching diamond engagement rings, or looking for advice on the cut of diamond for your hand-shape, see why the 4Cs are so important, understand what to look for in a quality diamond, and view examples in Graff's boutique.

In our full-length film, Maria reveals the essentials of diamonds so that you can master the basics and buy with confidence. Watch our full-length video now and you may even start to have your own ideas on which cut, carat, colour and clarity are right for you.

To read more about the 4Cs of Diamonds, click here
http://www.thejewelleryeditor.com/201...

If you want to know all thats happening in the world of jewellery and watches, visit thejewelleryeditor.com

• #howto_style
• #jewellery_industry
• #diamond_material
• #graff_diamonds_business_operation
• #shopping
• #store
• #gold_chemical_element