Marketing Analytics: Predictive Analytics in Marketing
44.3 هزار بار بازدید -
7 سال پیش
-
In marketing, people face a
In marketing, people face a number of problems.While these problems have been traditionally solved using gut feeling, more recently predictive analytics is being used. The problems normally faced in marketing are as follows:
Knowing attrition rate, potential churn customers
Knowing how many market segments exists
How to allocate marketing budget
Impact of a marketing campaign
Knowing Loyal customers/key drivers
Direct marketing strategy
Key drivers of sales
Choosing between different marketing/product strategy
A number of models predictive models are being used to solve the above problems namely : Churn model, Cross sell /Up sell model, Attrition model, Loyalty model, Market mix model
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Knowing attrition rate, potential churn customers
Knowing how many market segments exists
How to allocate marketing budget
Impact of a marketing campaign
Knowing Loyal customers/key drivers
Direct marketing strategy
Key drivers of sales
Choosing between different marketing/product strategy
A number of models predictive models are being used to solve the above problems namely : Churn model, Cross sell /Up sell model, Attrition model, Loyalty model, Market mix model
For Study Packs : http://analyticuniversity.com/
Complete Data Science Course : http://bit.ly/34Sucmb
Access Coursera courses @ $400 : https://bit.ly/34ovs1O
Discounted courses on Udemy (for $11): http://bit.ly/2LYU6hp
Coursera :
Data Science : http://bit.ly/37nABr6
Data Science Python : http://bit.ly/2ZK5oMm
Data Science Books on Amazon :
Python Data Science : https://amzn.to/2Qg6g8m
Business ANalytics : https://amzn.to/2F7RhGT
STatistics : https://amzn.to/2ZGcSjb
Statistical Learning : https://amzn.to/2ZHV6fn
Python : https://amzn.to/2u0uKJR
Audio books : https://amzn.to/2SSynMD
Free access to Skillshare: http://bit.ly/2thklJu
20% discounts on below live courses : use coupon YOUTUBE20
Data Science Live Training :
AI and Tensorflow: http://bit.ly/2tOnOzA
Python : http://bit.ly/2QkH1QQ
Analytics University on Twitter : Twitter: AnalyticsUniver
Analytics University on Facebook : Facebook: AnalyticsUniversity
Logistic Regression in R: https://goo.gl/S7DkRy
Logistic Regression in SAS: https://goo.gl/S7DkRy
Logistic Regression Theory: https://goo.gl/PbGv1h
Time Series Theory : https://goo.gl/54vaDk
Time ARIMA Model in R : https://goo.gl/UcPNWx
Survival Model : https://goo.gl/nz5kgu
Data Science Career : https://goo.gl/Ca9z6r
Machine Learning : https://goo.gl/giqqmx
Data Science Case Study : https://goo.gl/KzY5Iu
Big Data & Hadoop & Spark: https://goo.gl/ZTmHOA
7 سال پیش
در تاریخ 1396/06/27 منتشر شده
است.
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