Dragons Divided By Gender Over The Heel Stoppers | Dragons’ Den

Ali Stevenson is pitching 'Clean Heels LTD' accessories that stop high heels from sinking in the grass at outdoor events. Stevenson is seeking an investment of £50,000 in return for a 15% equity stake but a divide along gender lines causes concern about the possibility of imitations and pricing strategy.

Season 12, Episode 7.

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

#DragonsDen #PricingStrategy #HighHeels

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