Building a High-Impact B2B Community: Expert Insights

As buyers continue to place less trust in traditional marketing approaches, they increasingly turn to the advice and recommendations of their connections and peers.

To adapt to this evolving consumer behaviour, forward-thinking brands embrace community building to establish powerful brand connections.

In this episode of Demand Decoded, we’re joined by Katie Ray, an experienced B2B community expert.

Together with Katie, we explore the strategies and insights necessary to construct a high-impact B2B community that drives tangible business outcomes.

Join the DEMAND community here: https://demand.community

00:00 - 01:22 Intro
01:23 - 06:05 How Katie became a B2B community expert
06:06 - 10:07 The story behind metadata's DEMAND community
10:08 - 13:08 The purpose of metadata's DEMAND community
13:09 - 17:13 Building the DEMAND community from the ground up
17:14 - 23:12 Encouraging engagement within communities
23:13 - 33:25 Which businesses should create a community
33:26 - 40:25 The hard truths behind community management
40:26 - 48:17 How to measure the success of a community
48:18 - 52:02 Advice for marketers looking to set up a community
52:03 - 53:38 Outro

• #people_blogs
• #community
• #b2b_community
• #community_marketing
• #community_building
• #building_a_community