The 11 Steps to Buyer Persona Development

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Ever publish something awesome and the only person who shares it on Facebook is nearly always your Nan? If it seems like the only people who care about your marketing are your family and friends, then it’s time you took a bit of a closer look at your marketing strategy.
It’s time you get acquainted with buyer personas and how they will improve your user experience, inbound marketing program - and the lives of your marketing teams.

QUICK VIEW GUIDE:
0:00 INTRO
0:44 Buyer personas
3:54 Building Buyer Personas: Step-By-Step
4:02 Choose Your Methodology
5:39 Determine Your Format
6:35 Collect Your Data
7:06 Rise, Persona, Rise!
8:00 Delve into Their Motivations
8:36 Persona Messaging
9:09 Integrate Personas in Your Marketing
9:41 Determine Distribution Channels for Each Persona
10:14 Begin Your Marketing!
10:27 Ask Personas for Feedback
10:44 Evaluate and Re-Adjust
11:08 OUTRO

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