STIR x Flavio Manzoni: on finding the route between dream and reality

STIR in conversation with the Chief Design Officer of the Ferrari talks about his reverence for drawings, the value of his architectural education, and how it impacts his role.

STIR had the chance to get an intimate insight into the mind of the Italian architect and automotive designer, Flavio Manzoni, in a rare conversation where the dialogue treads the importance of his architectural education (and non-education in car design), the evolution of his interest in sketching and how his father has been a key figure of influence in what he is doing today. Manzoni also unpacks what it means to represent a historic company, how cross-fertilisation fuels his creative processes, and why teamwork makes the dream work.

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