Strategic Management Lecture # 1 - What is strategy?
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4 سال پیش
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This is an introductory lecture
This is an introductory lecture to the MBA course on Strategic Management taught by Dr. Sergey Anokhin for the students of St. Cloud State University in Minnesota, U.S.A. The lecture was recorded in the Fall of 2020, and provides an overview of the semester, sets expectations, and introduces many of the topics that would be covered in detail in subsequent meetings.
The textbook that was used in preparing the lectures: Contemporary Strategy Analysis, 9th edition by Robert M. Grant, ISBN 13: 978-1-305-50214-7, ISBN 10: 1-305-50214-0
Course structure
Lecture 1. What is Strategy? Chapters 1-2. Link: • Strategic Management Lecture # 1 - Wh...
Lecture 2. External Environment and Industry Analysis. Chapters 3-4. Link: • Strategic Management Lecture # 2 - In...
Lecture 3. Resources and Capabilities. Chapter 5. Link: • Strategic Management Lecture # 3 - Re...
Lecture 4.1. Competitive Strategy, Part 1. Chapter 7. Link: • Strategic Management Lecture # 4 - Co...
Lecture 4.2. Competitive Strategy, Part 2. Chapter 7. Link: • Strategic Management Lecture # 4 - Co...
Lecture 5. Organizational Structure. Chapter 6. Link: • Strategic Management Lecture # 5 - Or...
Lecture 6. Competitive Advantage in Growing, Mature, and Declining Industries. Chapters 8-10. Link: • Strategic Management Lecture # 6 - Co...
Lecture 7. Corporate Strategy. Chapters 11, 13, 15. Link: • Strategic Management Lecture # 7 - Co...
Lecture 8. International Strategy. Chapters 12, 14, 16. Link: • Strategic Management Lecture # 8 - In...
4 سال پیش
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