How Our Rat Brains Keep Us Addicted To Social Media

Have you ever wondered about the psychology of social media addiction? In this video, I will break down how rats pulling levers to get rewards in BF Skinner's Skinner Box relates to slot machine gambling, which helps explain why we cannot seem to stay off of social media. It all has to do with something called variable ratio reinforcement. Enjoy the video!

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Sources:
Social media copies gambling method 'to create psychological cravings'
https://www.theguardian.com/technolog...
The "Vegas Effect" of Our Screens
https://www.psychologytoday.com/us/bl...
Why the infinite scroll is so addictive
https://uxdesign.cc/why-the-infinite-...
Schedules of Reinforcement
https://www.simplypsychology.org/sche...
Why You Can't Stop Checking Your Phone, According to Psychology
https://www.inc.com/melody-wilding/th...
The machine always wins: what drives our addiction to social media
https://www.theguardian.com/technolog...

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