Principles of Marketing Class at American River College: Lecture 2

Developing a Marketing Plan. Using a SWOT Analysis. The 4 P’s of Marketing: Product, Price, Place and Promotion.

While many brick-and-mortar retailers suffered during the COVID-19 pandemic, T.J. Maxx saw a very minimal dip in their sales. Even now, the brand is seeing record-breaking sales and revenue numbers, in large part because of their commitment to one of the 4 P’s: Pricing!

(Marketing 300: Principles of Marketing, Los Rios Community College, Professor Amber Rich)