Designing retail space like a science museum | On Flagship Store London
5.6 هزار بار بازدید -
11 ماه پیش
-
Featured in the fourth chapter
Featured in the fourth chapter of our video series FRAME Views: Connected Retail, running brand On’s London flagship underlines the power integrated technology has in facilitating authentic community-building and product education.
On's three-storey London Regent Street flagship, designed in-house, draws on the brand's Swiss origins and its technology-forward manufacturing to create a seamless retail experience and running community hub. Driven by education, the design is inspired by a science museum: visitors are encouraged to explore different products and technologies across different stations. 'Invisible' infrastructures powered by tech facilitate learning moments and interactions between employees and buyers. A community hub hosts events and full IRL experiences, balancing out the product-led areas. ‘It’s very important for us that technology is not a barrier between two humans,’ says Nicolas Martin, head of brand environments at On. ‘You’re in a physical space, you come to a store for something you don’t get on a digital channel. Technology here is part of this magical experience – it’s not in your face.’
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On's three-storey London Regent Street flagship, designed in-house, draws on the brand's Swiss origins and its technology-forward manufacturing to create a seamless retail experience and running community hub. Driven by education, the design is inspired by a science museum: visitors are encouraged to explore different products and technologies across different stations. 'Invisible' infrastructures powered by tech facilitate learning moments and interactions between employees and buyers. A community hub hosts events and full IRL experiences, balancing out the product-led areas. ‘It’s very important for us that technology is not a barrier between two humans,’ says Nicolas Martin, head of brand environments at On. ‘You’re in a physical space, you come to a store for something you don’t get on a digital channel. Technology here is part of this magical experience – it’s not in your face.’
Discover the latest spatial design and architecture insights on https://www.frameweb.com/
Like Frame on Facebook: Facebook: framemag
Follow Frame on Twitter: Twitter: Framepublishers
Follow us on Instagram: Instagram: framemagazine
Check out our Pinterest: Pinterest: framepublishers
Subscribe to our newsletters: https://bit.ly/3iFHFHt
11 ماه پیش
در تاریخ 1402/07/04 منتشر شده
است.
5,645
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