Intel's axed ARM CPUs (which nearly powered the iPhone) + exclusive info from Intel director

For decades x86 has been Intel's bread and butter. But did you know that, in the early 2000s, Intel briefly made very potent ARM CPUs which very nearly powered the original iPhone?
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0:00 - Intro
0:42 - How did Intel get into ARM?
1:30 - StrongARM
2:07 - ARM in Intel's x86 world
2:59 - O2 XDA
3:38 - XScale
4:16 - Intel director interview
4:34 - Q1 How were the ARM efforts regarded within Intel?
5:02 - Q2 How competitive was XScale?
5:31 - XScale's ability to scale
5:57 - Second gen XScale Bulverde
6:18 - HTC Universal
6:35 - Set up for succes?
6:49 - Enter Apple
7:09 - Intel CEO memoir
7:35 - Q3 Would the iPhone have been XScale powered?
7:58 - Downhill for XScale
8:24 - Intel Atom
8:45 - Intel sells XScale
8:57 - Q4 What happened with the sale?
9:40 - Atom in smartphones
10:05 - Intel's last ARM CPU
10:30 - Conclusion