Growth Marketing Pro Reveals His A.I. Tactics To Scale Your Business (#131)

Turn visitors into leads today with HubSpot’s free marketing tools. clickhubspot.com/u99 AI-driven personalization needs to be as personal and engaging as a handwritten letter. Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time. Mentions Article by Guillaume hypergrowthpartners.substack.com/p/the-next-genera… Gorgias www.gorgias.com/ Ramp ramp.com/ Tweet From Guillaume on Zapier twitter.com/guillaumecabane/status/192246054832443… About Guillaume Cabane Guillaume Cabane is a growth advisor to high Growth SaaS Startups, including Ramp, Airbyte, G2, Gorgias, Metadata, Madkudu, and others. Guillaume held VP of Growth roles at Drift, Segment, and other successful startups, where he helped them grow from ~50 to 300. Prior, Guillaume spent 6 years at Apple. Outside of work, Guillaume is husband of 1, father of 2, cheese-eater of many, and Pastafarian. Connect with Guillaume Website: www.hypergrowthpartners.com Linkedin: www.linkedin.com/in/cabane/ Twitter: twitter.com/guillaumecabane Timestamps 00:00 Intro 1:05 Welcome Guillaume 1:34 Guillaume's Article 2:18 3 Phases of SaaS Migration 7:21 Yearn For a Past Era 8:46 Guillaume's Growth Marketing Career 10:14 Personalization in Marketing (and how AI will 10x it) 12:08 2 Key Factors to Personalization 15:26 Why AI Will 10x Your Campaigns 16:01 2 Examples of How AI Will Maximize Your Campaigns 22:49 The Perfect Email Structure Written by GPT-4 25:20 Why Growth Teams Will Change In AI-Era 26:11 What Happens to Channel Experts Careers Post-AI World 27:48 Who Founders Should Be Hiring 33:02 Why do Growth Teams Work? 35:06 AI Technology: Speed and complexity of execution 35:51 Will Marketers' Work Get Commoditized Faster? 38:12 What Happens When We Can't Differentiate Humans vs. Computers? 39:36 The First-Mover Advantage 41:35 Takeaways 41:58 Outro 🎙️​​Want more from Marketing Against the Grain? Download the podcast: link.chtbl.com/dlPdNxbV We’re on social media! 📲 Twitter: twitter.com/matgpod 📲 TikTok: www.tiktok.com/@matgpod About the Show Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ide

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