Herzbergs Two-Factor Theory | From A Business Professor

Frederick Herzberg was a distinguished American psychologist whose groundbreaking work in employee motivation and job satisfaction has profoundly impacted management practices and organizational behavior. His seminal Two-Factor Theory, also known as the Motivation-Hygiene Theory, has provided invaluable guidance to managers and organizations in their quest to create more fulfilling and productive work environments. So What exactly do we mean by hygiene factors and motivators? How can we effectively apply them in the workplace? Are there any limitations to consider?  In this video, I will discuss these questions with you.