How These Extreme Management Contradictions Led to Bud Light Disaster
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9 ماه پیش
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This video focuses on the
This video focuses on the damaging statements of Brendan Whitworth (CEO of Anheuser-Busch, which brews Bud Light) and Alissa Heinerscheid (vice president of marketing for Bud Light) to answer these interrelated questions:
1) How does Whitworth talk about the company’s visions and target audience before and after the backlash?
1a) Does Whitworth take accountability for his decisions, and does he understand the company’s target audience?
2) What are the differences between Whitworth and Heinerscheid’s visions for the company and opinions about the target audience?
2a) What do these differences reveal about the reliability—or lack thereof—of the management’s rhetoric?
In order to answer these questions, this analysis compares Whitworth’s Detroit Economic Club interview in 2022, before the backlash, to his CBS Mornings interview in 2023, after the backlash. Whitworth talks about “How Innovation Brews Business Transformation”. However, is there any depth to his words? Do his business decisions and the podcast interview with Heinerscheid support or contradict his statements?
Support the work that this channel is doing: Patreon: martindecoder
As an analysis and a reaction, this video is carefully made according to the terms of ‘fair use’. The video has an educational purpose, as you can use many of the principles to analyze conversations in your own life.
1) How does Whitworth talk about the company’s visions and target audience before and after the backlash?
1a) Does Whitworth take accountability for his decisions, and does he understand the company’s target audience?
2) What are the differences between Whitworth and Heinerscheid’s visions for the company and opinions about the target audience?
2a) What do these differences reveal about the reliability—or lack thereof—of the management’s rhetoric?
In order to answer these questions, this analysis compares Whitworth’s Detroit Economic Club interview in 2022, before the backlash, to his CBS Mornings interview in 2023, after the backlash. Whitworth talks about “How Innovation Brews Business Transformation”. However, is there any depth to his words? Do his business decisions and the podcast interview with Heinerscheid support or contradict his statements?
Support the work that this channel is doing: Patreon: martindecoder
As an analysis and a reaction, this video is carefully made according to the terms of ‘fair use’. The video has an educational purpose, as you can use many of the principles to analyze conversations in your own life.
9 ماه پیش
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