Somali e-commerce takes off, despite few internet users

Despite low numbers of internet users and sluggish speeds, e-commerce businesses are popping up in Somalia, hoping to tap in as measures to increase access in the Horn of Africa country come online.

University worker Safiya Ahmed In her office in Mogadishu buys a blender with just a few clicks of a mouse.

Somalia has one of the lowest internet penetration rates globally, But developments in recent years, such as the launch of fibre-optic services in 2014, have given rise to new online custom…
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