Sooo let’s talk about the new 2024 Tacoma’s Price (and what I paid might shock you)

In today's video, I dive deep into the pricing of the 2024 Toyota Tacoma, including a detailed breakdown of what I paid for my own 4th-gen Tacoma! Many of you have been asking for this, and I'm excited to share my insights... plus, I sit down with Marcus Umlauff, GM of Truck Strategy at Toyota Motor North America, to discuss Toyota's approach to pricing, dealership mark-ups, the direct-to-consumer model, and how the new Tacoma stacks up against the competition. *Purchasing my 2024 Tacoma Video*:    • Buying my Dream Truck… again! 2024 To...   --------------------- 📱 More Content on my Instagram instagram.com/chloekuotaco 🔧 My 2019 TRD Off-Road Tacoma Build Video:    • Building a Tacoma for Daily Driving/W...   List: www.chloekuo.com/tacoma 💻 Merch on my Website chloekuo.com/shop 💵 Discount Codes from Partners (brands that I stand by!) - TACOMABEAST: "Chloe5" for 5% off - METHOD Race Wheels: Link to get a one-time discount code www.methodracewheels.com/pages/chloe-kuo - Sparks Parts (OEM Toyota Parts): "ChloeKuo" for 5% off - Desert Does It Seat Jackers: Using my link will automatically apply a 5% discount desertdoesit.com/chloekuotaco - DONGAR Technologies: "Chloe12" for 12% off - TUFSKINZ: "ChloeKuo10" for 10% off - Chemical Guys: "ChloeK15" for 15% off - Cali Raised LED: "Chloe7" for 7% off - Guild Outfitters: "Chloe5" for 5% off - LacunaSolutions: "ChloeKuo" (www.etsy.com/shop/LacunaSolutions) ⌚️ My Watch (frequently asked about) - Men's G-Shock: www.avantlink.com/click.php?tool_type=cl&merchant_… - Women's Baby-G: www.avantlink.com/click.php?tool_type=cl&merchant_… - Compass: amzn.to/3OZ8y8Z --------------------- Video Chapters 0:00 - Context 3:20 - What did I pay for my Tacoma? 8:38 - Reflections on what I paid 14:04 - Ask Marcus: Toyota's stance on dealerships? 16:24 - Old vs New Tacoma prices 19:28 - Ask Marcus: Tacoma vs competition 24:11 - Final Thou