Sooo let’s talk about the new 2024 Tacoma’s Price (and what I paid might shock you)
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In today's video, I dive
In today's video, I dive deep into the pricing of the 2024 Toyota Tacoma, including a detailed breakdown of what I paid for my own 4th-gen Tacoma! Many of you have been asking for this, and I'm excited to share my insights... plus, I sit down with Marcus Umlauff, GM of Truck Strategy at Toyota Motor North America, to discuss Toyota's approach to pricing, dealership mark-ups, the direct-to-consumer model, and how the new Tacoma stacks up against the competition.
*Purchasing my 2024 Tacoma Video*: • Buying my Dream Truck… again! 2024 To...
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Video Chapters
0:00 - Context
3:20 - What did I pay for my Tacoma?
8:38 - Reflections on what I paid
14:04 - Ask Marcus: Toyota's stance on dealerships?
16:24 - Old vs New Tacoma prices
19:28 - Ask Marcus: Tacoma vs competition
24:11 - Final Thou
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