Trade Marketing | What is FMCG Trade Marketing? | Role and Trade Activation Manager
2.9 هزار بار بازدید -
2 سال پیش
-
70% of all the consumer
70% of all the consumer purchase decisions are taken on the Point of Sale, i.e. the Retail Shops. And on the point of sale the companies influence the consumer purchase decisions through Trade Marketing.
In todays video we will take a very close look on what is trade marketing and what is the role of a Trade Activation Manager along with the responsibilities of a trade marketing team.
In this video you will learn-
1. What is trade marketing
2. What are the roles and responsibilities of a Trade Activation Manager
3. Understanding on Trade Inputs- Margins, Schemes, Loyalty Programs etc.
4. What are Point of Sale Material/Display (POSM/POSD)
5. How are consumer promotions are designed
6. How are sales team incentives designed
▬Contents of this video▬
00:00 Introduction
00:55 What is Trade and Trade Marketing
02:49 Trade Inputs
06:37 Competition Tracking
07:03 POSM / POSD
07:56 Consumer Promos
09:23 Salesman Incentives
10:30 Next Video
Watch the Video - FMCG Distribution Channel | Urban & Rural Distribution Channels | Retailer, Distributor, CFA Margins - FMCG Distribution Channel | Urban & R...
Important Disclaimer: We are a free YouTube channel, aimed at adding practical value to the MBA students in India with the pure intent to keep students & professionals updated with real life sales & marketing. We mean no harm to any brand. If any brand feels that we have used their name in wrong manner, kindly write us on [email protected].
#TradeMarketing #POSM #POSD #PointofSalesMaterial #PointofSaleDisplay #Trade #TradeSchemes #TradeInputs #TradeMargins #TradeLoyaltyPrograms #LoyaltyPrograms #Poster #Danglers #KioskActivities #Kiosk #Stalls #Wall #Paintings #Banners #ConsumerPromos #Discounts #BOGO #BuyOneGetOne #CrossPromotions #SalesmanIncentives #SalesTeamIncentives #SalesIncentives #FMCG #Sales #FMCGSales #FMCG #SalesandMarketing #Sales #Marketing #MBA #Beyond4Ps #B4P
In todays video we will take a very close look on what is trade marketing and what is the role of a Trade Activation Manager along with the responsibilities of a trade marketing team.
In this video you will learn-
1. What is trade marketing
2. What are the roles and responsibilities of a Trade Activation Manager
3. Understanding on Trade Inputs- Margins, Schemes, Loyalty Programs etc.
4. What are Point of Sale Material/Display (POSM/POSD)
5. How are consumer promotions are designed
6. How are sales team incentives designed
▬Contents of this video▬
00:00 Introduction
00:55 What is Trade and Trade Marketing
02:49 Trade Inputs
06:37 Competition Tracking
07:03 POSM / POSD
07:56 Consumer Promos
09:23 Salesman Incentives
10:30 Next Video
Watch the Video - FMCG Distribution Channel | Urban & Rural Distribution Channels | Retailer, Distributor, CFA Margins - FMCG Distribution Channel | Urban & R...
Important Disclaimer: We are a free YouTube channel, aimed at adding practical value to the MBA students in India with the pure intent to keep students & professionals updated with real life sales & marketing. We mean no harm to any brand. If any brand feels that we have used their name in wrong manner, kindly write us on [email protected].
#TradeMarketing #POSM #POSD #PointofSalesMaterial #PointofSaleDisplay #Trade #TradeSchemes #TradeInputs #TradeMargins #TradeLoyaltyPrograms #LoyaltyPrograms #Poster #Danglers #KioskActivities #Kiosk #Stalls #Wall #Paintings #Banners #ConsumerPromos #Discounts #BOGO #BuyOneGetOne #CrossPromotions #SalesmanIncentives #SalesTeamIncentives #SalesIncentives #FMCG #Sales #FMCGSales #FMCG #SalesandMarketing #Sales #Marketing #MBA #Beyond4Ps #B4P
2 سال پیش
در تاریخ 1401/03/30 منتشر شده
است.
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