A Non-Techie’s 10-Minute Guide to Using GenAI

Think of AI services like ChatGPT as an infinitely helpful, eager-to-please intern that also happens to lie from time to time. Here are some concrete business examples to help you get started with GenAI right now. Presented by Ethan Mollick, associate professor of management at The Wharton School of the University of Pennsylvania. Follow him on Substack: substack.com/@oneusefulthing. 00:00 Many people use GenAI wrong and then give up. 01:00 Let’s get it to do some market research. 02:15 What is “hallucination”? 02:47 Give AI context to help with a complicated task. 05:52 What ethical dilemmas does this technology introduce? 07:04 Use step-by-step instructions to create and market a product from scratch. 10:10 Isn’t this all a little…scary? Follow us: hbr.org/ www.linkedin.com/company/harvard-business-review/ www.facebook.com/HBR/ twitter.com/HarvardBiz www.instagram.com/harvard_business_review Sign up for Newsletters: hbr.org/email-newsletters #GenAI #ChatGPT #AI #EthanMollick #HarvardBusinessReview #Work #Business #Harvard #HarvardBusinessSchool Copyright © 2023 Harvard Business School Publishing. All rights reserved.