Will Reliance defeat Nykaa? | Scale By Airtribe | Product Case Study

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Join us as we dive into India's booming beauty and personal care market, a multi-billion-dollar industry growing at an impressive 10% CAGR! Discover the rise of beauty giant Nykaa and its journey from humble beginnings to market leader, alongside the fierce competition posed by Reliance's new contender, Tira.

Explore how innovative strategies, cutting-edge technology, and intense market rivalry are shaping the future of beauty in India. Who will come out on top? Watch to find out and join the conversation! Don’t forget to like, share, and subscribe!

Here are the chapters for easier navigation
0:00  Background
1:45  Beauty and Personal Care Industry
2:56  Start of Tira Beauty
3:22  Story of Nykaa
4:59  Tira's Strategies to dethrone Nykaa
7:36  Can Nykaa really be defeated?

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• #nykaa
• #tira
• #reliance
• #beauty_industry
• #india_beauty_market
• #personal_care
• #competition
• #innovation
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• #isha_ambani
• #ecommerce
• #retail
• #cosmetics
• #market_growth
• #technology
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• #beauty