Mass and Niche Markets Explained

Watch this video if you want to understand what a mass and niche market is and the difference between the two.

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This video explains what a mass and niche market is, their advantages and disadvantages and how Nescafe operates in both markets.

The video uses Nescafe as an example throughout to illustrate the features of both markets.

A free supporting activity worksheet to allow you to apply your knowledge of mass and niche markets is available in the link below:
https://www.twoteachers.co.uk/massand...

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