Ethical Business: Putting Clients First for Long-Term Success
5.8 هزار بار بازدید -
6 ماه پیش
-
In the realm of business,
In the realm of business, prioritizing client needs and establishing trust are not just ethical practices but strategic imperatives for sustainable growth. Today's discussion revolves around the significance of putting clients and potential clients first, and how this approach can lead to increased revenue in the long run.
Let's delve into the story of Rottem, a case study in ethical business decision-making. Rottem came to us through a referral, seeking our expertise in developing a custom lead management system. This system needed to seamlessly integrate with his existing platforms. After thorough research, we identified a platform that perfectly met his requirements.
Herein lay our ethical dilemma: Should we introduce Rottem to this third-party platform, which we neither owned nor profited from, or should we charge him a substantial sum to create a custom solution?
Our decision leaned towards integrity. We recommended the external platform. This choice may seem counterintuitive in a profit-driven world, but here's why it was the right decision:
Ethical Principle: Firstly, it was simply the right thing to do. Guiding the client towards the best solution available, even if it meant no immediate profit for us, was an ethical choice.
Trust Building: This decision fostered a strong bond of trust between us and Rottem. He recognized that we prioritized his business needs over our financial gain.
The outcome? Rottem returned to us, this time seeking our services in marketing and developing solutions for the gaps remaining in his business. He made this choice because he trusted us, knowing that we would always prioritize his business's success over our own financial interests.
What You Can Do:
Offer a free analysis or report to potential clients.
Recommend the best solutions for them, even if it doesn't directly benefit your services.
Save your clients time and money by handling research on their behalf.
Homework:
This week, identify one actionable step you can take to show your clients and potential clients that their success is your priority. Implement this step to build a foundation of trust and ethical practice in your business.
Remember, in the long-term, ethical business practices foster trust, loyalty, and a reputation that attracts more clients. Putting clients first is not just a moral decision, but a smart business strategy.
If you like this video share it at:
Ethical Business: Putting Clients Fir...
#marketing
#ethicalbusiness
#business
#simplicity
Check Us Out:
https://www.sotellus.com
SoTellUs Time focuses on helping entrepreneurs navigate business growth and looking for a business podcast. The hardest thing about business growth is knowing where to start. Every day we are bombarded with the latest and greatest business growth strategies. This is why "starting with why" is so important. We have been in business for 20 years and have built several successful companies and products.
If you like this video you may also like:
Brand The Experience | Business 101 |...
Is Your Business Prepared for This?
Rituals of Success - How to Create th...
How To Grow Your Business | Business ...
Sweat Equity - How to Grow a Business
Don't Wait | Business 101 | Marketing...
This video will benefit anyone searching for the following:
how to grow my business | entrepreneur | business growth | start with why | business podcast | business basics | business marketing | business growth | how to grow a business | how to build a business | marketing | marketing 101 | business marketing strategies | marketing strategies | business courses | small business marketing | how to build a business
Let's delve into the story of Rottem, a case study in ethical business decision-making. Rottem came to us through a referral, seeking our expertise in developing a custom lead management system. This system needed to seamlessly integrate with his existing platforms. After thorough research, we identified a platform that perfectly met his requirements.
Herein lay our ethical dilemma: Should we introduce Rottem to this third-party platform, which we neither owned nor profited from, or should we charge him a substantial sum to create a custom solution?
Our decision leaned towards integrity. We recommended the external platform. This choice may seem counterintuitive in a profit-driven world, but here's why it was the right decision:
Ethical Principle: Firstly, it was simply the right thing to do. Guiding the client towards the best solution available, even if it meant no immediate profit for us, was an ethical choice.
Trust Building: This decision fostered a strong bond of trust between us and Rottem. He recognized that we prioritized his business needs over our financial gain.
The outcome? Rottem returned to us, this time seeking our services in marketing and developing solutions for the gaps remaining in his business. He made this choice because he trusted us, knowing that we would always prioritize his business's success over our own financial interests.
What You Can Do:
Offer a free analysis or report to potential clients.
Recommend the best solutions for them, even if it doesn't directly benefit your services.
Save your clients time and money by handling research on their behalf.
Homework:
This week, identify one actionable step you can take to show your clients and potential clients that their success is your priority. Implement this step to build a foundation of trust and ethical practice in your business.
Remember, in the long-term, ethical business practices foster trust, loyalty, and a reputation that attracts more clients. Putting clients first is not just a moral decision, but a smart business strategy.
If you like this video share it at:
Ethical Business: Putting Clients Fir...
#marketing
#ethicalbusiness
#business
#simplicity
Check Us Out:
https://www.sotellus.com
SoTellUs Time focuses on helping entrepreneurs navigate business growth and looking for a business podcast. The hardest thing about business growth is knowing where to start. Every day we are bombarded with the latest and greatest business growth strategies. This is why "starting with why" is so important. We have been in business for 20 years and have built several successful companies and products.
If you like this video you may also like:
Brand The Experience | Business 101 |...
Is Your Business Prepared for This?
Rituals of Success - How to Create th...
How To Grow Your Business | Business ...
Sweat Equity - How to Grow a Business
Don't Wait | Business 101 | Marketing...
This video will benefit anyone searching for the following:
how to grow my business | entrepreneur | business growth | start with why | business podcast | business basics | business marketing | business growth | how to grow a business | how to build a business | marketing | marketing 101 | business marketing strategies | marketing strategies | business courses | small business marketing | how to build a business
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