GE model by harsh| Strategic management | Ca inter /ipcc

#GE model ( stop light 💡 model) This model is developed by GE with the assistance from #McKinsey&co. It is similar to bcg growth - share matrix. It is also two dimensional matrix - In which horizontal axis represents business position ( strong 💪 , average, weak) - In vertical Axis represent market attractiveness ( High , Medium, low) This modal is also known as : 1) Business Planning modal 2) GE nine cell matrix 3) GE McKinsey model 4) GE electric model 5) stop light 💡 strategy model It is 3*3 matrix This model is inspired from traffic 🚧🚦🚦🚦 light traffic 🚥 There green for go here it mean invest There yellow for caution here it mean protect There red 🔴 mean ⛔ stop here it mean harvest / divest... Thanks you Please share with your friends Sharing is abou