How to Create a Referral Report in GA4 and Looker Studio (3 Ways!)

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How to Create a Referral Report in GA4 and Looker Studio:

Option 1 (GA4):

1. Navigate to Traffic Acquisition Report
2. Change the dimension to Session Source / Medium
3. Use the search bar to filter only entries relevant to "referral"
4. Download your report


Option 2 (GA4):

1. Navigate to Explore tab (left-hand-side)
2. Click on the Free-form report
3. Under the Variables column on the left click on the "+" symbol next to DIMENSIONS
4. Import Session Souce / Medium
5. Under the Variables column on the left click on the "+" symbol next to METRICS and import the metrics you would like to see
6. Drag & Drop Session Source / Medium under ROWS
7. Drag & Drop the Metrics under VALUES
8. Scroll all the way down under Tab Settings and click on FILTERS
9. Create a Filter: Session Source / Medium Contains Referral
10. Download your report


Option 3 (Looker Studio):

1. Insert a table
2. Select Session Source as the Dimension
3. Select the metrics you would like to see
4. Scroll all the way down under the SET-UP column on the right-hand-side and click on ADD A FILTER
5. Add a filter with Session Medium Contains referral or add a drop-down menu selector, change the Control field to Session default channel group and select Referral only

**Important Note**

How in order to get correct results, it is important to apply UTM Tags to your incoming traffic

You can do this via this tool: https://ga-dev-tools.google/campaign-...
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