CH 18 | PART - 34 | HOW TO MEASURE RESULTS OF EVENT MARKETING PHILIP KOTLER'S BOOK SERIES, NET 2023

#HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 18 OF MARKETING  FROM PHILIP KOTLER .

##TOPICS COVERED IN THIS VIDEO ARE##

- WHAT IS EVENTS MARKETING
- WHY COMPANIES DO EVENTS MARKETING
-PROCESS OF SPONSORING EVENTS
- MAJOR SPONSORSHIP DECISIONS
- HOW TO DESIGN SPONSORSHIP PROGRAMS
- WHAT IS EVENT CREATION
- TYPES OF EVENTS ORGANISED BY NON-PROFIT ORGANIZATIONS
- HOW TO MEASURE RESULTS OF EVENT MARKETING
- HOW TO MEASURE SUCESS OF EVENTS SPONSORSHIP
- ADVERTISING V/S EVENT MARKETING
- COMPARISON OF ADVERTISING RESULTS V/S EVENT SPONSORSHIP RESULTS
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COMPLETE MARKETING FROM PHILIP KOTLER BOOK LINK :-
Marketing (Philip Kotler) || CH- 1 (P...


BEST STRATEGY TO COMPLETE PHILIP KOTLER BOOK LINK :-
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• #education
• #what_is_events_marketing
• #philip_kotlers_book_series
• #complete_marketing_for_mba
• #ibps_exam_marketing
• #process_of_sponsoring_events
• #major_sponsorship_decisions
• #types_of_events_organised_by_non_profit_organizations
• #how_to_design_event_sponsorship_program
• #event_sponsorship_program_development
• #advertising_vs_event_marketing
• #how_to_measure_sucess_of_events_sponsorship
• #how_to_measure_results_of_event_marketing
• #event_creation
• #hpsc_pgt_screening_2023
• #marketing_for_ugc_net2023