From sausage rolls to salads: Behind the scenes at Greggs' HQ
39 هزار بار بازدید -
7 سال پیش
-
Four years ago Greggs was
Four years ago Greggs was struggling to win over customers after experiencing a sustained period of falling sales but CEO Roger Whiteside has turned things around by changing the brand from bakery to food-on-the-go business.
Marketing Week takes a behind-the-scenes look at the rejuvenated business and speaks to both Whiteside and newly-appointed customer director Hannah Squirrell at its Newcastle headquarters and factory.
Marketing Week takes a behind-the-scenes look at the rejuvenated business and speaks to both Whiteside and newly-appointed customer director Hannah Squirrell at its Newcastle headquarters and factory.
7 سال پیش
در تاریخ 1396/05/25 منتشر شده
است.
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