Google Ads Enhanced Conversions – What are they and how to install with Google Tag Manager

Google Ads Enhanced Conversions may seem complex and intimidating, but once you understand a few key principles they're surprisingly simple. In this video, I'll cover everything you need to know about Google Ads Enhanced Conversion tracking.

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VIDEO PARTS
0:00:00 - Google Ads Enhanced Conversions
0:00:58 - What is Enhanced Conversion Tracking?
0:02:00 - How do Enhanced Conversions work?
0:02:34 - Privacy and Enhanced Conversions?
0:02:34 - What problem do Enhanced Conversions solve?
0:04:17 - Observed conversion demonstration
0:05:32 - Problems with Observed conversions
0:08:07 - Benefits of Enhanced Conversions for Google Ads?
0:08:56 - How to implement Enhanced Conversions with Google Tag Manager?
0:12:56 - What to do next?

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