Website Call Conversion Tracking For Google Ads and Google Analytics (2024)

You can set up website call conversion tracking through two methods for Google Ads with Google Tag Manager. One involves Google Analytics (creating a custom event for phone call clicks) and one does not (dynamic swap method).

This video shows how to do both so you can choose what makes the most sense for your situation.

*Timestamps*

00:00 Phone call tracking in Google Ads and Analytics (2 methods)
00:45 Google Ads call conversion method 1: Dynamic swap method using Google Tag Manager
09:58 Google Ads call conversion method 2: Phone call link click tracking using Google Tag Manager and Google Analytics
15:29 Create Google Analytics phone call custom event
17:26 Bring the specific phone numbers called into Google Analytics using event parameters
18:30 See call reporting in Google Analytics

Also...

15:49 Brief interlude with neighbor using the leaf blower (sorry)  ; )

This video shows the website for Sojourner Counseling: https://sojournerstogether.com/

Sojourner Counseling is a mental health practice specializing in Christian counseling in Raleigh NC. The practice sees children, teens, women, and families for in-person and online therapy across North Carolina.

For other Google Ads resources, consider checking out these links:

Keyword Match Types in Google Ads: Keyword Match Types in Google Ads: Ho...

Automated Bidding vs. Manual Bidding in Google Ads: Google Ads Smart Bidding: Automated B...

Google Ads Account Structure Explained: Google Ads Account Structure: How to ...

How to Launch a Video Campaign in Google Ads: Google Ads Video Campaign Tutorial: (...

The Most Important Metrics in Google Ads: Paid Search Metrics For Making Money ...

Google Ads Conversion Tracking with Google Analytics Goals: Google Ads Conversion Tracking with G...

Google Ads Conversion Tracking with Google Tag Manager: Google Ads Conversion Tracking With G...

How to Get Certified in Google Ads Search: How to Get Certified in Google Ads Se...

Ad Extensions and Text Ads in Google Ads Search: Ad Extensions and Text Ads Explained ...

Make a Negative Keyword List in Google Ads: How to Make a Negative Keyword List i...

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Digital marketing can sometimes be hard, but there is someone whose yoke is easy and whose burden is light.

Rest easy. Mathew 11: 28 - 30

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• #google_analytics_phone_tracking