Service-Dominant Logic explained using the example of a lawn robot
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According to Vargo and Lusch
According to Vargo and Lusch (2004, 2016) service is the fundamental basis of exchange. A physical good like a lawn robot is only a value proposition embedded in output, whereas value itself is always defined by and co-created with the user. This video easily explains the core of Service-Dominant Logic (SDL) using the example of a lawn robot.
3 سال پیش
در تاریخ 1400/02/06 منتشر شده
است.
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