Service-Dominant Logic explained using the example of a lawn robot

According to Vargo and Lusch (2004, 2016) service is the fundamental basis of exchange. A physical good like a lawn robot is only a value proposition embedded in output, whereas value itself is always defined by and co-created with the user. This video easily explains the core of Service-Dominant Logic (SDL) using the example of a lawn robot.

• #تحصیلات_و_یادگیری
• #sdl
• #sdl
• #sdl
• #sdl_trados